{"id":6342,"date":"2021-03-23T12:43:50","date_gmt":"2021-03-23T12:43:50","guid":{"rendered":"https:\/\/mishto.com\/purpous\/?page_id=6342"},"modified":"2022-05-12T14:10:24","modified_gmt":"2022-05-12T14:10:24","slug":"servicos","status":"publish","type":"page","link":"https:\/\/www.purpous.net\/en\/servicos\/","title":{"rendered":"Servi\u00e7os"},"content":{"rendered":"
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Brand Soul<\/h2>

Our society and culture will be radically transformed in the next decade. Courage, transparency and authenticity are here to stay. Businesses guided by clear values and conscious purpose are already proven to be the fastest growing in current times. For organizations that know why they exist have more resilience and clarity to navigate these unprecedented times of change.<\/p>

- Development of conscious leadership<\/h5> <\/div> <\/div>
\u2013 Customized content curation<\/h5> <\/div> <\/div>
- Knowledge trails<\/h5> <\/div> <\/div>
- Lectures followed by conversation circles<\/h5> <\/div> <\/div>
- Reflection workshops - values and purpose<\/h5> <\/div> <\/div>
- Research and analysis of gaps and opportunities for impact<\/h5> <\/div> <\/div>
- Shared value platform<\/h5> <\/div> <\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
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Brand Culture<\/h2>

Brands are living organizations and evolve as part of our culture and the world. The construction of organizational cultures is a process of making the group aware of its existence, as a collective unit of life, and of the spirit of life that sustains it. A strong, authentic and forward-looking culture attracts people, creates lasting bonds and inspires innovation.<\/p>

\u2013 Culture scan\u00a0<\/span><\/h5> <\/div> <\/div>
- Facilitation of innovation processes\u00a0\u00a0<\/span><\/h5> <\/div> <\/div>
- Stakeholder mapping \/ value flow\u00a0<\/span><\/h5> <\/div> <\/div>
\u2013 Quick wins \/ bold moves strategies<\/span><\/h5> <\/div> <\/div>
- Culture Guide<\/span><\/h5> <\/div> <\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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Brand Strategy<\/h2>

More than ever, people are aware of brands that represent true and relevant ideas. It is essential for the brand to be clear about its position and role in this changing world. We use branding and strategic design tools to plan, structure, manage and promote business. But we believe that we must go beyond these traditional market positioning boundaries. We support the construction of brands that act with awareness of their role and look for ways to act with authenticity, creativity and responsibility.<\/p>

– <\/span>Brand research, analysis and diagnosis<\/span><\/h5> <\/div> <\/div>
- Brand platform\u00a0<\/span><\/h5> <\/div> <\/div>
\u2013 Brand positioning<\/span><\/h5> <\/div> <\/div>
\u2013 Brand manifesto<\/span><\/h5> <\/div> <\/div>
- Conscious drivers and directions<\/span><\/h5> <\/div> <\/div>
- Guidelines for brand design and visual identity<\/span><\/h5> <\/div> <\/div>
- Brand architecture<\/span><\/h5> <\/div> <\/div>
\u2013 Brand book <\/span><\/h5> <\/div> <\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
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Brand Expression<\/h2>

From \"design for\" to \"design with\". The design has a subtle layer that adds meaning to brands. This is a subtle quality of \"making visible\" important attributes. It is a powerful tool that expresses the qualities and values of the brand in the form of its identity and visual expressions. Through the visual brand system, we create a universe of meanings that, worked together, allow strategic differentiation in the market.<\/p>

– <\/span>Brand design\u00a0<\/span><\/h5> <\/div> <\/div>
- Visual identity design<\/span><\/h5> <\/div> <\/div>
\u2013 Naming<\/span><\/h5> <\/div> <\/div>
- Verbal identity<\/span><\/h5> <\/div> <\/div>
- Visual identity manual<\/span><\/h5> <\/div> <\/div>
– Brand Video<\/span><\/h5> <\/div> <\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Alma da marcaA nossa sociedade e cultura ser\u00e3o radicalmente transformadas na pr\u00f3xima d\u00e9cada. A coragem, transpar\u00eancia e a autenticidade vieram para ficar. Os neg\u00f3cios orientados por valores claros e prop\u00f3sito...","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-6342","page","type-page","status-publish"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.purpous.net\/en\/wp-json\/wp\/v2\/pages\/6342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.purpous.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.purpous.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.purpous.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.purpous.net\/en\/wp-json\/wp\/v2\/comments?post=6342"}],"version-history":[{"count":6,"href":"https:\/\/www.purpous.net\/en\/wp-json\/wp\/v2\/pages\/6342\/revisions"}],"predecessor-version":[{"id":6781,"href":"https:\/\/www.purpous.net\/en\/wp-json\/wp\/v2\/pages\/6342\/revisions\/6781"}],"wp:attachment":[{"href":"https:\/\/www.purpous.net\/en\/wp-json\/wp\/v2\/media?parent=6342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}